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Project Mission

The goal is a thriving social media ecosystem that captures the energy of Alta Climbing, grows their audience month over month, and turns followers into members. The Skorys Social team is thrilled to present this proposal.

Q2 2026 Social Media Strategy

CLIMB HIGHER.
GROW BOLDER.
TOGETHER.

Alta Climbing has built something special in Phoenix. We'll help you tell that story at scale: turning your gym's energy into content that attracts new members and deepens the connection with the community you've already built at Gilbert, Chandler, and North Scottsdale.

Scroll to see how we can help you grow

LOW
Lift on Your Team
HIGH
Impact on Growth
What Makes Us Different

Built for brands
that want to
actually grow.

You're not just marketing to the public. You're also serving your existing members. Content must work for both: it should attract first-time visitors who've never heard of Alta, and reinforce the decision for climbers who already call Gilbert, Chandler, or North Scottsdale home.

Brand Authority

We position Alta Climbing as the go-to gym in the Phoenix metro. The brand climbers tag, share, and follow before they ever step foot in the door.

Community Engagement

Real climbers, real moments. Content from your routes, your events, and your members: curated, branded, and amplified into a feed that makes every follower feel the energy of Alta.

Member Acquisition

Every post is engineered to drive a specific action: follow, save, click, or sign up. We connect your social presence directly to the membership funnel your business runs on.

Your Content Calendar

We save you time by handling the hardest part of content creation: the pre-planning and background work. We research high-performing content, make every strategic decision, and deliver a fully loaded 30-day calendar with examples ready to go. You review, approve, and execute. We film, produce, and edit 4 reels every month. Here is what an example calendar and piece of content looks like.

Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
Reel 1
2
Static Post 1
3
Carousel 1
4
5
6
Static Post 2
7
Story 1
8
Reel 2
9
Static Post 3
10
Carousel 2
11
12
13
Static Post 4
14
Story 2
15
Carousel 3
16
Static Post 5
17
Reel 3
18
19
20
Static Post 6
21
Story 3
22
Carousel 4
23
Static Post 7
24
Reel 4
25
26
27
Static Post 8
28
Story 4
30
Static Post 9
↑ Click the content
to see details
Reel
@altaclimbingaz
The types of climbers you meet at every gym 😂 tag yours 👇
Reel #5 Tuesday, April 29

Every Type of
Climber at the Gym

Purpose
Virality & Community Identity

Climbers tag their friends, share it in group chats, and comment "that's literally you." This format travels far outside your existing audience and every share brings new eyes to Alta Climbing. It's relatable, shareable, and endlessly repeatable.

Concept

Character series spotlighting gym archetypes: "The First-Timer," "The Route Setter Fan," "The One Who Gives Wrong Beta," "The Kid Who Crushes V8s," "The One Who's Always on Their Phone," "The One Who Over-Chalks," "The Social Butterfly," "The Guy Who Grunts on Every Move." Quick cuts, punchy music. Pairs well with a "Bouldering Be Like..." follow-up reel.

938K

938,000 views. 123,000 views. This format works.

Two separate reels using this exact format. We know how to build it for Alta and replicate those results every month.

Project Objectives

What we're here to do.

Four clear objectives. Every post, every caption maps back to at least one of these. No fluff. No vanity metrics.

1

Membership Growth

Drive new member sign-ups at Gilbert, Chandler, and North Scottsdale through content that showcases your world-class routes, welcoming atmosphere, and everything that makes Alta the gym people come back to.

2

Community Identity

Build a recognizable brand voice across social platforms so climbers, families, and fitness fans in Phoenix immediately associate Alta with the best climbing experience in Arizona.

3

Event and Program Promotion

Amplify youth programs, fitness classes, cycling, yoga, and special events: turning your full facility into content that keeps your audience engaged year-round.

4

Consistent Content Engine

Replace random posting with a strategic, high-quality content calendar that showcases your facilities, athletes, and community week after week without the burden falling on your staff.

Project Deliverables

You get everything below,
including the systems!

Six concrete deliverables built to seamlessly integrate with your team. These are the same processes we use in our own production pipeline to generate 50,000,000 views a month.

Deliverable 1

4-Hour Discovery & Intake Workshop

A structured 4-hour session to gather product goals, define brand positioning, and develop a detailed social targeting avatar. We outline audience interests, behaviors, and content preferences specific to Alta Climbing's member base.

Brand Positioning Audience Avatar Content Preferences
Deliverable 2

Fully Custom Social Brand & Community Guide

A comprehensive brand guide defining Alta Climbing's community story, belief system, language, rituals, insider terminology, and community identity. It's the foundational framework for building recognition, loyalty, and long-term cultural relevance on social media.

Brand Voice Community Language Cultural Identity
Deliverable 3

Full Social Strategy Guide

A comprehensive written organic social media strategy outlining platform focus, posting cadence, creator collaboration direction, UGC conversion pathways, and measurable growth objectives. Built specifically around the Alta Climbing community and facility experience.

Platform Focus Posting Cadence Growth Objectives
Deliverable 4

Content Bucket System & Tracking

A structured content bucket system categorizing repeatable high-performing formats: route spotlights, member milestones, event highlights, tips carousels, and UGC reposts. Includes a tracking framework to monitor performance by category and optimize what's working.

Content Categories Performance Tracking Optimization Framework
Deliverable 5

4 Weekly Coaching Calls

60-minute weekly meetings to review results, identify growth opportunities, and deliver a written next-week execution checklist. Clear production and optimization priorities so the momentum never stalls.

Weekly Check-ins Results Review Execution Checklist
$2,750 Value: Included
Deliverable 6

4 Reels Fully Produced, Filmed & Edited Monthly by The Skorys Social

Fully produced, filmed and edited. 4 Reels every month. Scripted, shot, cut, and captioned. Gym energy showcases, route reveals, member spotlights, event recaps. You provide access and we do everything else.

Full Production 4 Reels Per Month Filming & Editing Included

Brands We've Worked With

Our Stats
8 Million+
Total Subscribers
Across Our Channels
50 Million+
Monthly Views
Generated
3 Billion+
Organic Views
Generated in Total
Engagement Fee

Everything included.
Priced to win.

What's included Monthly volume Market value
4 Reels: Fully produced, filmed & edited by The Skorys Social 4/mo $2,750
Monthly Content Calendar: Full 30-day plan 1/mo $3,000
Weekly Coaching Calls with The Skorys Social 4/mo $1,200
Influencer management and campaign packet: One time Month 1 $800
Monthly Performance Report & Strategy Review 1/mo $500
Brand & Community Guide (one-time onboarding) Delivered month 1 $2,000
Full Social Strategy Guide (one-time onboarding) Delivered month 1 $2,500
Total market value $12,750+/mo
Your engagement fee $5,000/mo
3-Month Commitment
$5,000
per month
Month-to-Month
$6,000
per month
Contact us to get started

Confidential · Prepared exclusively for Alta Climbing · Q2 2026